Monday, 17 October 2011

No Copy Advertising

Here are some ads I found in a book called "No Copy Advertising" by Lazar Dzamic.  There are a lot more in the book, but these are a few that I like.  Tell me what you think they are saying... (oh yes.  The images with six panels were videos.  View them in sequence from left to right, top row to bottom row.)















Find out more and purchase the book at http://books.google.com/books?id=lBzWBDmz164C&printsec=frontcover&dq=No+Copy+Advertising&hl=en&src=bmrr&ei=NzecTuPoNaT50gGEt-nTCw&sa=X&oi=book_result&ct=result&resnum=1&ved=0CDEQ6AEwAA#v=onepage&q&f=false

Thursday, 13 October 2011

Another Photoshop Tutorial

Check it out at https://www.linkedin.com/news?viewArticle=&articleID=838324026&gid=122872&type=member&item=75231711&articleURL=http%3A%2F%2Fpsd%2Ep2ptuts%2Ecom%2Fcreate-clean-navigation-menu-photoshop%2F&urlhash=06gL&goback=%2Egde_122872_member_75231711

More on Google Analytics

Find out more at https://www.linkedin.com/news?viewArticle=&articleID=822364377&gid=122872&type=member&item=75264618&articleURL=http%3A%2F%2Fwww%2Esiliconbeachtraining%2Eco%2Euk%2Ffree-resources%2Fgoogle-analytics-webmaster-tools-seo-reports-queries-report-tutorial%2F&urlhash=zr8b&goback=%2Egde_122872_member_75264618

Thursday, 6 October 2011

Analyzing your Blog or Website

You've prepared your blog and website, promoted it, and now you should be looking at the data from the traffic and analyzing it.  Remember to provide me with your statistics along with your analysis.  The statistics can be in the appendix of your report and it can be a print screen of your various metrics.  Be sure to label each photo or chart in your appendix and make reference to them in your report.  Do not place any metrics in the appendix, that is not mentioned in your analysis.

Good Luck!  I'm sure I'm gonna see some exciting things...

Wednesday, 5 October 2011

Managing Marketing Change & Complexity – Successful New Strategies for CMOs

You might find this webinar interesting.  Visit http://www.cmowebcast.com/default.aspx?code=SDUD45 for more details.

The Persuaders

For those of you who missed it or for those who want to see it again, you may view "The Persuaders" at http://www.youtube.com/watch?v=oh-pcAFhvUU&feature=BFa&list=PL0CE3DEABD8E4D185&index=1.  This was the video played in the first class.

Monday, 3 October 2011

10 Keys To Social Media Success: Social Media for Results

Here's another webinar that you might be interested in attending http://smmulive.com/register/.  Be sure to check the time in your own time zone before signing up.

"Using Social Media to Increase Profitability and Build Partnerships" webinar

Sign-Up for the "Using Social Media to Increase Profitability and Build Partnerships" webinar hosted by SMMU - Social Media Marketing University.  Visit http://smmulive.com/simon/ for more details.

What Facebook’s Changes Mean for Marketers

What does it mean?  Find out more at http://www.linkedin.com/news?viewArticle=&articleID=791077241&gid=122872&type=member&item=72818452&articleURL=http%3A%2F%2Fmashable%2Ecom%2F2011%2F09%2F22%2Ffacebooks-changes-marketers%2F%3Futm_source%3Dtwitterfeed%26utm_medium%3Dtwitter%26utm_campaign%3DFeed%253A%2Bmashable%252Fbusiness%2B%2528Mashable%2B%25C2%25BB%2BBusiness%2Band%2BMarketing%2529&urlhash=SiJJ&goback=%2Egde_122872_member_72818452.

How to Get the Most Fans for Your Facebook Fan Page

You might find this information useful.  Check it out at http://www.linkedin.com/groups/How-Get-Most-Fans-Your-122872.S.72821729?view=&gid=122872&type=member&item=72821729&trk=EML_anet_di_pst_ttle.

Wednesday, 28 September 2011

Saturday, 24 September 2011

android phone (which one), or iPhone 5. What do Creative Design Pros here use, or would recommend?

If you haven't figured it out by now, I like iPhones.  What is your preference?  Add to the discussion at https://www.linkedin.com/groups/Android-phone-which-one-iPhone-122872%2ES%2E72114803?view=&gid=122872&type=member&item=72114803&trk=EML_anet_di_pst_ttle.

Freelancers: What are your thoughts on sending emails as an alternative to cold calls?

Join the discussion at https://www.linkedin.com/groups/Freelancers-What-are-your-thoughts-122872%2ES%2E71627630?view=&gid=122872&type=member&item=71627630&trk=EML_anet_di_pst_ttle.

How to Build an Unforgettable, "Smashable" Brand Identity (Hint: It's Not the Logo)

Find out more at https://www.linkedin.com/news?actionBar=&articleID=481574612&ids=0TdP4Od38NejsId34QcPAVejwTb38NdzgTdj4Ud2MPej8Sc30OejsIejAMdPgSejwT&aag=true&freq=weekly&trk=eml-tod-b-ttle-99&ut=0cZ_-W71fIV4U1.

50 Fantastically Clever Logos

I like Antisocial, but I think I like Spartan Golf Club even more.  What's your favourite?  https://www.linkedin.com/news?actionBar=&articleID=789647099&ids=0TdP4Od38NejsId34QcPAVejwTb38NdzgTdj4Ud2MPej8Sc30OejsIejAMdPgSejwT&aag=true&freq=weekly&trk=eml-tod-b-ttle-99&ut=0fif-puQTIV4U1.

Creatives and Social Network Research

Join the group, post your comments, or see what other creatives are doing at https://www.linkedin.com/groups/Hi-everyone-I-am-doing-122872%2ES%2E71443098?view=&gid=122872&type=member&item=71443098&trk=EML_anet_di_pst_ttle.

top 25 Must-Have iPhone Apps for Your Job Search


Seriously though, I thought you all would be interested in this article.  You may can search for these apps for your bb, if you can find them ...

5 Ways to Enhance Your LinkedIn Profile

Check out this article at https://www.linkedin.com/news?viewArticle=&articleID=776842423&gid=122872&type=member&item=71489222&articleURL=http%3A%2F%2Fwww%2Ecareerrocketeer%2Ecom%2F2011%2F09%2F5-ways-to-enhance-your-linkedin-profile%2Ehtml%3Futm_source%3Dtwitterfeed%26utm_medium%3Dtwitter&urlhash=pop4&goback=%2Egde_122872_member_71489222.

Wednesday, 21 September 2011

What are allowances?

Hello Everyone,

Shamir had asked a question in our last class and I forgot to get back to the topic.  Here's a formal definition of what an allowance is:
It is an extra payment designed to gain reseller participation in special programs.  Trade-in allowances are granted for turning in an old item when buying a new one.  Promotional allowances reward dealers for participating in advertising and sales support programs.
 Hope this helps.


Chevonnese

Chasing The Long Tail

Hello All,

Please be reminded to review the case "Chasing The Long Tail" before our next class.



Chevonnese

The New Netflix

Hello All,

I found this article and thought it would be an interesting read.  It is about the announcement of Netflix and its separation of services.  Visit http://finance.yahoo.com/news/Why-Netflix-Is-Smarter-Than-usnews-584478147.html?x=0 for the details.  Notice how the article mentions Apple and other companies and how innovation has allowed them to remain as the leaders in their market.  In addition, there is mention about satisfying the customer.  The holistic marketing concept includes innovation and customer relations, do you think this is a good move by Netflix?  Will it work?



Chevonnese

Sunday, 18 September 2011

20 Mind Blowing Websites with Parallax Scrolling

Hello All,

Here's another interesting topic.  Remember you will be required to create a blog or website.  I am just sending you this information to help you along the way.  Visit http://www.linkedin.com/news?viewArticle=&articleID=777049541&gid=122872&type=member&item=71229026&articleURL=http%3A%2F%2Fslodive%2Ecom%2Finspiration%2Fshowcase%2Fparallax-scrolling%2F&urlhash=A4r6&goback=%2Egde_122872_member_71229026.  Check it out.



Chevonnese

The top 5 Mistakes To Avoid: Your Facebook Fan Page

Hello All,

I found this page and thought you might be interested in it: http://www.linkedin.com/groups/Top-5-Mistakes-Avoid-Your-122872%2ES%2E71216213?type=member&trk=EML_anet_di_pst_ttle&item=71216213&gid=122872&view=.  Check it out.



Chevonnese

Saturday, 10 September 2011